Georg Schenider I purchased the rights to brew wheat beer from King Ludwig II at a time when weisse beer was only enjoyed by nobility. Georg I, a royal brewer himself, jumped at the opportunity to take over the abandoned brewery Zum Maderbräu in Munich and launched the Original Schneider Weisse recipe in 1872. 

 

New refrigeration technology was emerging and thus low-fermentation beers were increasing in availability and popularity. Georg Schenider & Sohn not only rescued a style of beer in decline, they ensured it’s success by improving quality and innovating new recipes within the style. 

 

The recipe of Original Schneider Weisse remains unchanged today. The beers deep amber color is the first hint that the beer will be packed with all the flavors of an unfiltered wheat beer. A beautiful fruity aroma, assertive flavors of banana and clove are balanced wonderfully by the strength of the beer’s carbonation and ABV. Not only is the beer delicious, it’s comforting quality is the essence of the Bavarian experience.